Design brilliant content to educate, guide & fascinate

Design brilliant content to educate, guide & fascinate

Design brilliant content to educate, guide & fascinate

Design brilliant content to educate, guide & fascinate

Hypotenuse AI

Hypotenuse AI

Hypotenuse AI

work desk with laptop displaying Hypotenuse AI business solution landing page
work desk with laptop displaying Hypotenuse AI business solution landing page

Hypotenuse AI is a SaaS content marketing platform that leverages generative AI to automate content creation for businesses. As a B2B company, we developed a series of landing pages to help businesses understand how our AI solutions can enhance and streamline their existing workflows.


This series of landing pages highlights common challenges faced by businesses in various verticals and offers immediate solutions that can be seamlessly integrated into their operations.

Hypotenuse AI is a SaaS content marketing platform that leverages generative AI to automate content creation for businesses. As a B2B company, we developed a series of landing pages to help businesses understand how our AI solutions can enhance and streamline their existing workflows.


This series of landing pages highlights common challenges faced by businesses in various verticals and offers immediate solutions that can be seamlessly integrated into their operations.

Hypotenuse AI is a SaaS content marketing platform that leverages generative AI to automate content creation for businesses. As a B2B company, we developed a series of landing pages to help businesses understand how our AI solutions can enhance and streamline their existing workflows.


This series of landing pages highlights common challenges faced by businesses in various verticals and offers immediate solutions that can be seamlessly integrated into their operations.

User research

Content strategy

SEO strategy

Copywriting

Content design

User research

Content strategy

SEO strategy

Copywriting

Content design

User research

Content strategy

SEO strategy

Copywriting

Content design

User research

User research

Identify target verticals & business challenges

Identify target verticals & business challenges

Identify target verticals & business challenges

Through online user research, we identified specific user personas and critical pain points plaguing existing businesses. Ultimately, we narrowed our focus to 3 industries that could benefit most from our AI solutions. By clearly articulating these unique challenges, we establish credibility with our users and can empathise more deeply with their needs.

Through online user research, we identified specific user personas and critical pain points plaguing existing businesses. Ultimately, we narrowed our focus to 3 industries that could benefit most from our AI solutions. By clearly articulating these unique challenges, we establish credibility with our users and can empathise more deeply with their needs.

Through online user research, we identified specific user personas and critical pain points plaguing existing businesses. Ultimately, we narrowed our focus to 3 industries that could benefit most from our AI solutions. By clearly articulating these unique challenges, we establish credibility with our users and can empathise more deeply with their needs.

Hypotenuse AI target verticals
Hypotenuse AI target verticals
Hypotenuse AI target verticals
Existing challenges for sales and marketing businesses
Existing challenges for sales and marketing businesses
Existing challenges for sales and marketing businesses

Content strategy

Content strategy

Highlight best product features

Highlight best product features

Highlight best product features

For each landing page, we dedicated a section to highlight the most salient features that address the unique challenges of each vertical. This allows users to easily find the most relevant information about the product so they can make informed decisions quickly.

For each landing page, we dedicated a section to highlight the most salient features that address the unique challenges of each vertical. This allows users to easily find the most relevant information about the product so they can make informed decisions quickly.

For each landing page, we dedicated a section to highlight the most salient features that address the unique challenges of each vertical. This allows users to easily find the most relevant information about the product so they can make informed decisions quickly.

  • SEO optimisation feature on Hypotenuse AI website
  • Custom AI brand voice feature on Hypotenuse AI website
  • Bulk workflow feature section on Hypotenuse AI website
  • SEO optimisation feature on Hypotenuse AI website
  • Bulk workflow feature section on Hypotenuse AI website
  • Custom AI brand voice feature on Hypotenuse AI website

SEO strategy

SEO strategy

Answer user queries directly

Answer user queries directly

Answer user queries directly

We analysed People Also Ask (PAA) searches and conducted keyword research to ensure our FAQ section always answers the most popular user concerns. We periodically monitor these insights to quickly adapt our web copy to changing user needs and assess whether our product is meeting user expectations.

We analysed People Also Ask (PAA) searches and conducted keyword research to ensure our FAQ section always answers the most popular user concerns. We periodically monitor these insights to quickly adapt our web copy to changing user needs and assess whether our product is meeting user expectations.

We analysed People Also Ask (PAA) searches and conducted keyword research to ensure our FAQ section always answers the most popular user concerns. We periodically monitor these insights to quickly adapt our web copy to changing user needs and assess whether our product is meeting user expectations.

SEO strategy employed on Hypotenuse AI landing page

Content design

Content design

Informative landing pages

Informative landing pages

Informative landing pages

The design of these pages elevates them beyond typical landing pages. By taking the time to understand our users and their pain points, we create content that is relevant and useful to their decision-making process, empowering them with the information needed to make the best choice for their business.

The design of these pages elevates them beyond typical landing pages. By taking the time to understand our users and their pain points, we create content that is relevant and useful to their decision-making process, empowering them with the information needed to make the best choice for their business.

The design of these pages elevates them beyond typical landing pages. By taking the time to understand our users and their pain points, we create content that is relevant and useful to their decision-making process, empowering them with the information needed to make the best choice for their business.

Hypotenuse AI business solutions full landing page

© The Digital Playwright

© The Digital Playwright